There are many steps leading to the launch of a new website.
Here is a “behinds the scenes” glimpse into these steps.
The first step was to complete a Brand Guide Workshop.
The Mood Board and Style Tile were then developed from the insights gained from the Brand Guide.
Reflections on the experience:
My approach was to be rigorously honest with myself. The values and tagline developed naturally from this introspection. The colors were selected because they represent the juxtaposition of stability and vibrancy. While the fonts were selected for simplicity and to support quick downloading. This was the first time I have developed a brand specifically for myself and helped build my understanding of the importance and role of a brand. The branding summary will help guide the tone and focus of the website.
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I am looking forward to the sacred geometry workshop!